Hugh Reimers, President of Foley Family Wines, and Baron Ziegler, CEO and co-founder of Banshee Wines, announced yesterday the creation of a new strategic partnership between Foley Family Wines and the Banshee and RICKSHAW brands, nationwide.
Banshee CEO Baron Ziegler said, “When we founded Banshee and RICKSHAW back in 2010, we knew that if we were successful, we would eventually need to align ourselves with a strategic partner who could help us grow beyond the amazing foundation that we established with our small, core team. Our partners along the way have helped create something very special in these brands, and we are confident that Foley Family Wines will help us to continue the crusade of bringing great, authentic, wines to consumers.”
This partnership between Banshee, a boutique producer of Sonoma Coast Pinot Noir and Chardonnay, and Foley Family Wines, the owner of extensive premium vineyard holdings and estate wineries, leverages the strengths of both organizations. Banshee’s model since inception in 2010 has relied on buying grapes from independent growers throughout California’s top wine regions. Ziegler says, “The partnership of our two companies will provide Banshee access to grapes from premium FFW vineyards located in the best growing regions along the California coast, while also providing Banshee access to Foley Family Wine’s vast network of sales and distribution.”
This newly formed partnership is an exciting step for Foley Family Wines, as it continues down the path of becoming one of the country’s top luxury wine purveyors.
Foley Family Wines’ President Hugh Reimers remarked, “Banshee Wines and RICKSHAW Wines have been hugely successful ventures that we’re proud to partner with. We look forward to working very closely with Baron and his winemaking team to help expand their successful business model. Their fresh, on-trend labels and unique approach to premium winemaking is something we’re excited to showcase in the Foley Family Wines portfolio.”
Ziegler and his team will retain continued interest and ownership with both the Banshee Wines and RICKSHAW brands. Banshee plans to continue to source grapes from their current stable of top vineyards, and the wines will be under the direction of the current Banshee winemaking team.
About Banshee/Rickshaw Wines
Banshee Wines was started in 2010 by three young wine industry veterans who pooled their money to start producing cool climate Pinot Noir in the Sonoma Coast; From day-one, Banshee has been all about creating wines that outperform their price, while keeping true to their original spirit of letting the Banshee brand reflect the irreverent ethos of the new wave of young producers in Sonoma County. The founders work in-step with dedicated grape growers who farm cool-climate, hillside, and primarily Sonoma Coast vineyards located in Occidental, Sebastopol and Fort Ross-Seaview. Banshee Wines are crafted with elegance, focus and deliciousness in mind and can be found nationwide in select stores and online at www.bansheewines.com, or in their tasting room in downtown Healdsburg, CA.
* Please note that the Banshee wines are not yet available through the Foley Food & Wine Society. Stay tuned for updates.
